PATTERN MAKING

Pricing and open edition structure are part of the pattern, too. The image is repeated because it is useful, or pleasurable, or intuitive. Scarcity isn’t the value. Form is the value. Selling an open edition at a modest price follows this logic. It allows the image to circulate without any single version becoming more important than another. In contemporary art, price is often aligned with meaning. A high price suggests significance. A limited edition creates urgency, exclusivity, hierarchy. It teaches the collector to think about owning before thinking about looking. Here, the image is available. The pattern is open.